SEO学习笔记二关键词（上）

于由Kael Wang发布

  1. 为什么要研究关键词
    • 确保关键词有人搜索
    • 降低优化难度
    • 寻找有效流量
    • 搜索多样性
    • 发现新机会
  2. 关键词的选择
    • 内容相关
    • 搜索次数多，竞争小
    • 主关键词不可太宽泛
    • 主关键词不可太特殊
    • 商业价值
  3. 关键词竞争程度判断
    • 搜索结果数
    • initle结果数
    • 竞价结果数
    • 竞价价格
    • 竞争对手情况
    • 内页排名数量
  4. 核心关键词
    • 头脑风暴
    • 同事，朋友
    • 竞争对手
    • 查询搜索次数
    • 确定核心关键词
  5. 关键词扩展
    • 关键词工具
    • 搜索建议
    • 相关搜索
    • 其它关键词扩展工具
    • 各种形式的变体
      1. 同义词
      2. 相关词
      3. 简写
      4. 错字
    • 补充文字说明
      1. 地名
      2. 品牌
      3. 限定和形容词
    • 网站流量分析
    • 单词交叉组合
  6. 关键词分布
    • 金字塔形结构
    • 关键词分组
    • 关键词布局
      1. 每个页面只针对两三个关键词
      2. 避免内部竞争
      3. 关键词研究决定内容策划
    • 关键词-URL对应表
    • 关键词库
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